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Redefining the Experience with Fresh Web Design
We take the time to get to know your strategy, ensuring we provide the perfect UX/UI service for you at the perfect moment.
Miami Book Fair
The largest literary event in North America faced challenges in its online presence due to the complexity of the digital environment.
Location:
USA
Industry:
Literature
Services:
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Low conversion rates
Disorganized information
Complicated online experience
The initial challenge was to unify the two websites to create a single integrated website.
In response to the global pandemic, MBF adapted by launching Miami book fair online as its second website. While this move allowed for an expanded reach and the continuation of its online agenda, usability and consistency issues in the digital experience also emerged. Operating simultaneously with miamibookfair.com, the diversity of MBF's approaches generated additional problems:
Our process was divided into this key stages
01
Research
We conducted extensive research, including user analysis, MBF study, and competitor analysis.
02
User Personas
We identified key user profiles to understand their needs.
03
Architecture Redesign
We created a flowchart to optimize user navigation.
04
Event Modeling
We visualized user interactions in different scenarios.
05
UI Redesign
We designed an attractive and functional interface.
We worked closely with the MBF team, identifying areas for improvement, addressing them effectively, and keeping the project on the right track. Our collaboration ensured a smooth project, showcasing the potential of our expertise and contributing to MBF's digital transformation.
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